Case Study
Abcare (Staffing Rebrand)
A complete website overhaul for a company transitioning from home care to staffing. New brand, new site, new first impression.
The Challenge
Abcare was pivoting from home care services to a staffing agency, and their existing website no longer represented who they were or what they offered. They needed a complete rebrand and a new site that would attract both employers looking for staffing solutions and job seekers looking for work, all while establishing credibility in a new market.
The Solution
We handled the rebrand and the website together, creating a cohesive identity that positions Abcare as a professional staffing partner. The new site clearly separates the experience for employers and job seekers, making it easy for both audiences to find what they need. The design is clean and approachable, reflecting the company's people-first values.
The Results
Abcare launched their staffing business with a polished, professional web presence from day one. The site clearly communicates their new direction and has helped them establish credibility with both employers and candidates in the Halifax market.
“We needed someone who could handle the rebrand and the website together. Badr delivered exactly what we needed, on time and without the runaround.”
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